In order to give you, the consumer, a carefully considered purchasing experience, Edgemart.pk runs this store and website, together with all associated information, material, features, tools, products, and services. WordPress and Wo-commerce power Edgemart.pk, allowing us to offer you the services. When you visit, utilize, or make a purchase or other transaction using the Services, or when you communicate with us in any other way, we gather, use, and disclose your personal information as outlined in this Privacy Policy. Regarding the gathering, handling, and sharing of your personal data, this Privacy Policy takes precedence over our Terms of Service in the event of a discrepancy.

Privacy policy

This store and website, along with all associated information, content, features, tools, products, and services, are run by Noureenfashioncollection.pk to give you, the consumer, a carefully chosen purchasing experience. We can offer you the services because Noureenfashioncollection.pk is powered by WordPress and Wo-commerce. This Privacy Policy outlines the methods by which we gather, utilize, and share your personal data when you visit, use, or transact with us in any other way, including through the Services. The collection, processing, and disclosure of your personal information are governed by this Privacy Policy in the event of a discrepancy between it and our Terms of Service.

Please take your time reading this privacy statement. By using and accessing any of the Services, you attest that you have read this Privacy Policy and are aware of how your information is collected, used, and disclosed.

Personal Information We Collect or Process

When we say “personal information,” we mean any data that can be used to identify you or another individual. Information that has been de-identified or gathered anonymously so that it cannot be used to identify or reasonably be related to you is not considered personal information. According on your residence, how you use the Services, and as allowed or mandated by applicable law, we may gather or handle the following types of personal data, including conclusions made from this data:

• Contact information, such as your name, address, phone number, email address, billing address, and shipping address.
  Credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment confirmation, and other payment data are examples of financial information.
  • Your username, password, security questions, preferences, and settings are all part of your account information.
  
  The goods you examine, add to your basket, add to your wishlist, buy, return, exchange, or cancel, as well as your previous transactions, are all included in the transaction information.
  • interactions with us, such as when you send us a customer support inquiry, including the details you include in those interactions.
  • Device information, such as your IP address, device, browser, or network connection details, and other distinct identifiers.
• Usage data, which includes details about how and when you use the Services and how you interact with them.

The following sources may be used by us to gather personal information: • Directly from you, such as when you register for an account, visit or use the Services, get in touch with us, or otherwise give us your personal information; • Automatically through the Services, including from your device when you visit our websites or use our products or services, and through the use of cookies and related technologies;

• From our service providers, such as when we hire them to activate specific technologies and when they gather or handle your personal data on our behalf; • From our partners or other outside parties.

How We Use Your Personal Information

The following uses of personal information may occur depending on your interactions with us or the services you use:

• Provide, Tailor, and Improve the Services.

 We use your personal information to provide you with the Services, such as to carry out our contract with you, process payments, fulfill orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience for you, including suggesting products related to your purchases. Using your personal data to better customize and enhance the services is one way to do this.

• Marketing and Advertising.

Your personal information is used for marketing and promotional purposes, including sending you marketing, advertising, and promotional messages via email, text message, or postal mail. Additionally, we use it to display online ads for goods and services on the Services or other websites, including based on items you have added to your cart or previously purchased, as well as other activities on the Services.

• Security and Fraud Prevention

We use your personal information to authenticate your account, deliver a secure payment and shopping experience, detect, investigate, or take action against possible fraudulent, illegal, harmful, or hazardous acts, protect public safety, and secure our services. If you choose to use the Services and register for an account, you are responsible for safeguarding your account information. Keeping your account, password, and other access details confidential is highly recommended.

• Communicating with You.

 We utilize your personal data to deliver customer service, respond to your inquiries, deliver efficient services, and sustain our commercial partnership with you.

• Legal Reasons.

We use your personal data to enforce or look into possible violations of our terms or policies, to assist with civil discovery, potential or actual litigation, or other adversarial legal proceedings, to comply with applicable law, or to respond to legitimate legal process, such as requests from law enforcement or government agencies.

• How We Disclose Personal Information

Under specific conditions and in accordance with this privacy policy, we may divulge your personal information to third parties for justifiable purposes. These situations could involve: • Vendors and other third parties that handle services for us (such as IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping) in relation to WordPress and Woo commerce?

• With business and marketing partners who will advertise for you and offer marketing services. For instance, based on your online activity with various merchants and websites, we use WordPress and Woo commerce to provide tailored advertising with third-party services. Your information will be used in compliance with the privacy statements of our business and marketing partners. You may have the option to request that we not share your personal information with third parties in order to display marketing and ads that are specifically tailored to your online activity with various websites and merchants, depending on where you live.

• When you request, direct, or otherwise agree to our sharing specific information with third parties, as when we mail you goods or when you utilize social media widgets or login integrations.
  • In any other way inside our corporate group or with our affiliates.
  • In connection with a business transaction, like a merger or bankruptcy, to enforce any applicable terms of service or policies, to protect or defend the Services, our rights, and the rights of our users or others, and to comply with any applicable legal obligations (such as responding to subpoenas, search warrants, and similar requests).

Relationship with WordPress and Woo commerce

WordPress and Woo Commerce, the companies who host the services, gather and utilize personal data regarding your access to and usage of the services in order to offer and enhance them for you. In order to offer and enhance the Services for you, the information you enter will be sent to and shared with WordPress and Woo commerce, as well as third parties that may be based in the same country as you. Furthermore, in order to safeguard, expand, and enhance our business, we employ certain WordPress and Woo commerce improved features that integrate data and information gathered from your interactions with our store, other merchants, and WordPress and Woo commerce.

In order to offer these improved capabilities, WordPress and Woo commerce may utilize personal data gathered from your activities with our store, other retailers, and WordPress and Woo commerce. Under these conditions, WordPress and Woo Commerce are in charge of processing your personal data, including answering your inquiries to exercise your rights over the use of your data for these reasons. See the WordPress and Woo commerce Consumer Privacy Policy to find out more about how these platforms handle your personal data and your rights. Here is a link to the WordPress and Woo commerce privacy portal where you can exercise your rights about your personal information, depending on where you live.

Third Party Websites and Links

Links to third-party websites or other online platforms may be offered by the Services. You should read the privacy and security policies as well as any terms and conditions of any websites you visit after clicking links to those that are not under our control or affiliation. We do not guarantee or bear any responsibility for the security or privacy of such websites, nor for the veracity, accuracy, or completeness of the information they provide. Information you share on public or semi-public platforms, such as third-party social networking sites, may also be accessible to other Service users and/or users of those third-party platforms, regardless of whether it is used by us or by a third party. Except as stated on the Services, our provision of such links does not in any way imply our approval of the information found on such platforms or of the owners or operators of those platforms.

Children’s Data

Children are not supposed to use the Services, and we do not intentionally gather any personal data regarding minors in your jurisdiction who are younger than the majority age. If a kid has given us their personal information and you are their parent or guardian, you can request that it be removed by contacting us using the information below. As of this Privacy Policy’s Effective Date, we have no concrete knowledge of that we “share” or “sell” (as those words are defined by relevant law) the personal information of anyone younger than sixteen.

Security and Retention of Your Information

Due to the fact that no security mechanism is flawless or impenetrable, we are unable to provide “perfect security.” Furthermore, the security of any information you submit us may be compromised during transmission. It is advised that you refrain from sending us sensitive or private information over insecure channels.
Several factors determine how long we keep your personal information, including whether we need it to keep your account active, deliver services to you, meet legal requirements, settle disputes, or enforce other relevant contracts and policies.

Your Rights and Choices

Some or all of the following rights about your personal information may apply to you, depending on where you live. These rights, however, are not unqualified; they might only be applicable in specific situations, and we might, as allowed by law, deny your request in some situations.

• The right to know or access. It may be within your rights to ask for access to the personal data we have on file about you.
  · The ability to remove something. Requesting that we remove any personal data we may hold about you may be within your rights.
  • The ability to make corrections. You may be entitled to request that any erroneous personal information we may have about you be corrected.
  
  • The freedom to travel. In some situations and with some exceptions, you might be entitled to a copy of the personal data we contain about you and to ask that we give it to a third party.

Managing Communication Preferences

Using the unsubscribe link that appears in our emails to you, you can choose not to receive any promotional emails that we may send you. We might still send you non-promotional emails regarding your account or previous orders even if you want to opt out.

You can contact us using the information below, or you can exercise any of these rights as specified on the Services. Visit https://privacy.WordPress and Woo commerce.com/en to find out more about how these platforms handle your personal data and your rights, including those pertaining to data handled by WordPress and Woo commerce.

We promise not to treat you unfairly if you use any of these rights. Before processing your requests, we might need to confirm your identification, as allowed or mandated by the relevant laws. You may appoint an authorized agent to act as your representative when requesting the exercise of your rights in line with the applicable laws. We may ask you to confirm your identification with us directly before we will accept such a request from an agent. We may also want the agent to show that you have given them permission to act on your behalf. As mandated by applicable legislation, we will promptly address your request.

Complaints

Please contact us using the information below if you have any issues regarding the way we handle your personal data. You may be able to file a complaint with your local data protection authority or appeal our decision by contacting us using the information below, depending on where you live.

International Transfers

Please be aware that we might process, store, and transmit your personal data outside of the nation in which you currently reside.
We will use established transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any comparable contracts issued by the relevant UK competent authority, if we transfer your personal information outside of the EU or the UK, unless the data transfer is to a nation that has been found to offer an adequate level of protection.

Changes to This Privacy Policy

For operational, legal, or regulatory reasons, or to reflect modifications to our procedures, we may occasionally amend this privacy statement. The new “Last updated” date, the updated Privacy Policy, and any notification mandated by relevant law will all be posted on this website.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at edgemart.pk or contact us at Mr. Ather Bukhari

Canteen Stop, 42 Lower Mall, Lower, near MCB Session Court, Mall, Lahore, 54000